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STERLING
KARAMAR [2024]
PROPERTY MANAGEMENT
BRANDING, ADVERTISEMENTS, PRINT DESIGN, AND MORE.
DESIGN SAMPLES AVAILABLE UPON REQUEST, WITH CONSIDERATION FOR COMPANY AND COMPANY CLIENT CONFIDENTIALITY.
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ARCADIA
TECH INC. [2023]
A RECRUITMENT AGENCY
BRAND IDENTITY, LOGO DESIGN, MOCK-UPS, AND ILLUSTRATIONS
THE MINIMAL COLOR PALETTE, PREDOMINANTLY CONSISTING OF BLACK, BLUE,
AND GREEN, CONVEYS A SENSE OF POSITIVITY, GROWTH, AND INNOVATION
AS ITS BRAND PRESENCE FIRMLY RESONATES WITH BEING GROUNDED
IN NATURAL PIGMENT.
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THE COLOR SCHEME AND CADENCE OF THE FONTS EVOKE AND EMBODY THE ESSENCE OF TRUST, KNOWLEDGE, AND INNOVATION.
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/ ARCADIA TECH INC.
THE PROJECT GOAL WAS TO CREATE A DISTINCT LOGO AND BRAND IDENTITY WHILE ALLUDING TO THE UTOPIA, HARMONY, AND NATURE OF THE NAME ARCADIA THROUGH ITS CONTEMPORARY BUT INNOVATIVE DESIGN.
/ ARCADIA TECH INC.
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PERSONAL
BRANDING [2023]
PORTRAITS LOGO ICONS
BRAND IDENTITY, LOGO DESIGNS, COLOR THEORY, AND MOCK-UPS
/ BRANDING
UNDERSTANDING CLIENTS AND THEIR NEEDS IS PARAMOUNT TO THE DESIGN PROCESS. BY UNDERSTANDING THEIR PERSONALITIES, PERSONAL BRANDING STRATEGIES, AND THE MESSAGES THEY WANT TO CONVEY, THE APPROPRIATE VISUAL ART DIRECTION CAN BE UTILIZED TO CONVEY A BRAND'S IDENTITY SUCCESSFULLY.
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WHILE VIBRANT AND BOLD COLORS ARE SUITABLE FOR DYNAMIC AND ENERGETIC FIELDS OR PERSONALITIES SUCH AS ENTERTAINMENT OR SOCIAL MEDIA.
BY CAREFULLY SELECTING THE RIGHT COLOR PALETTES, LOGO DESIGNS CAN ADHERE TO THE VISUAL MESSAGE AND IDENTITY OF A BRAND OR PERSON.
COLORS HAVE THE POWER TO EVOKE EMOTIONS AND CONVEY DIFFERENT MESSAGES. BY EMPLOYING THE PRINCIPLES OF COLOR THEORY, DESIGNS CAN CATER TO AN ARRAY OF PROFESSIONALS AND THEIR PERSONALITIES. MUTED AND UNDERSTATED TONES PAIRED WITH SIMPLE DESIGNS ARE MORE APPROPRIATE FOR PROFESSIONALS IN CORPORATE ENVIRONMENTS.
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AĒSOP [2022]
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A LUXURY COSMETICS BRAND
CAPSTONE PROJECT: BRANDING STRATEGY, MARKET RESEARCH, ADVERTISEMENT DESIGN AND MARKETING CAMPAIGN STRATEGY
/ BRANDING STRATEGY
AĒSOP, A RENOWNED AUSTRALIAN SKINCARE BRAND, OFFERS A WIDE RANGE OF HIGH-QUALITY PRODUCTS THAT PRIORITIZE A HOLISTIC APPROACH TO WELL-BEING. WITH A FOCUS ON SUSTAINABLE SOURCING AND METICULOUS ATTENTION TO EACH INGREDIENT, AĒSOP PRIDES ITSELF ON OFFERING LUXURIOUS YET EFFECTIVE SKINCARE, HAIRCARE, AND PERSONAL CARE PRODUCTS. KNOWN FOR THEIR SIMPLE AND MINIMALIST PACKAGING, THE COMPANY AIMS TO PROVIDE INDIVIDUALS
WITH A SENSE OF INDULGENCE WITHIN SELF-CARE. THEIR BRANDING EXUDES QUALITY, CLEAN, AND CONTEMPORARY CHARACTERISTICS, GIVING A NATURAL AND CLASSY TOUCH.
THEIR PRODUCTS ARE ALSO HEAVILY ESTABLISHED AS UNISEX AS THEY PRODUCE SKIN CARE, BODY, HAND, FRAGRANCES, CANDLES, INCENSE, ANIMAL GROOMING PRODUCTS, AND ESSENTIAL OILS. THEY HAVE STRAYED AWAY FROM FEMAILE-ORIENTATED COSMETIC PRODUCTS SUCH AS MAKE-UP AND MALE-ORIENTATED WELLNESS PRODUCTS LIKE SHAVING CREAM AND BLADES, ALLOWING THEM TO CROSS-MARKET AND APPEAL TO BOTH GENDERS. THEIR IMAGE AND VALUES
EMANATE ORGANIC AND NATURAL-BASED FORMULAS AND PRODUCTS ARE GREAT FOR A CHEMICAL-FREE AND LUXURIOUS CONSUMER MARKET.
THEIR BRANDING CHOICES ARE DELIBERATE AND PREVALENTLY SEEN THROUGHOUT THEIR MARKETING AND VISUAL PRESENCE.
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TO BETTER UNDERSTAND HOW TO MARKET TO CONSUMERS SUCCESSFULLY, USER PROFILES ARE CONSTRUCTED TO REPRESENT THE DIVERSITY AND RANGE OF THE TARGED DEMOGRAPHIC. PROVIDING A CLEAR PICTURE OF THEIR PERSONALITIES, WHICH THEN REVEALS THE RIGHT MARKETING STRATEGY, STORYTELLING TACTICS, AND MEDIUMS TO PRESENT THE CAMPAIGNS THROUGH.
CUSTOMER RANGE SHOULD BE 25-50 AS THEIR PRODUCTS ARE ON THE EXPENSIVE SIDE, ATTRACTING HIGH MIDDLE CLASS AND ABOVE AS PEOPLE START SHOWING INTEREST IN QUALITY BRANDS AFTER BEING MORE FINANCIALLY SECURE.
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IN LINE WITH AĒSOP'S BRAND IDENTITY, THE GOAL OF THE ADVERTISEMENT CAMPAIGNS WAS TO CULTIVATE AND UTILIZE VISUALLY APPEALING CONTENT AND CAPTURE THE ATTENTION AND INTEREST OF THEIR TARGET CONSUMERS AND DEMOGRAPHICS OUTSIDE OF THEIR NORMAL MARKETING FRAME. THE CAMPAIGN AIMS TO IDENTIFY THE CORRECT MEDIUMS TO RELAY INFORMATION AND REACH THEIR AUDIENCE EFFECTIVELY. BY SELECTING THE APPROPRIATE CHANNELS AND CREATING A SUCCESSFUL ADVERTISEMENT CAMPAIGN, AĒSOP CAN MAXIMIZE THEIR MARKETING EFFORTS WHILE INCREASING REVENUE AND BRAND AWARENESS.
/ ADVERTISEMENT DESIGN
A LARGE BILLBOARD ADVERTISEMENT IN THE HEART OF CITIES AND THE IN-BETWEENS OF HIGHWAYS, WHERE PEOPLE OF ALL CLASSES AND BACKGROUNDS CAN BE REACHED, IS ONE OF THE DELIBERATE MEDIUMS OF THIS MARKETING CAMPAIGN. THE BILLBOARD CONCEPT FOCUSES ON THE MACRO ASPECTS OF THE PRODUCT, ADHERING TO ITS RAW AND ORGANIC INGREDIENTS, WHICH ARE BLOWN UP AND CAN BE SEEN FROM BLOCKS AWAY EVEN AT FIRST GLANCE. THE CONCEPT IS SIMPLE BUT STRIKING.
IN CONTRAST, THE SOCIAL MEDIA WEB CONCEPT FOCUSES ON THE MORE INTIMATE ASPECTS, SUCH AS THE SCENT, LOOK, AND FEEL OF THE PRODUCT.
COMBINED, THESE MEDIUMS PROVIDE A BALANCED APPROACH REACHING TARGET CONSUMERS BOTH ONLINE AND OFFLINE.
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THE MICE
GROUPS INC. [2021 - ONGOING]
A STAFFING AND IT SERVICES AGENCY
ILLUSTRATIONS, BRANDING STRATEGY, MARKET RESEARCH, CONTENT WRITING, EMAIL MARKETING, AND SOCIAL MEDIA MANAGEMENT
SUCCESSFUL SOCIAL MEDIA AND MARKETING CAMPAIGNS THAT INCORPORATE NUMEROUS MULTIMEDIA DESIGN WORKS AND MARKETING INITIATIVES WITH THE UTILIZATION OF VARYING PLATFORMS FOR A CONSISTENT ONLINE AND VISUAL BRAND PRESENCE.
/ ILLUSTRATIONS
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/ EMAIL MARKETING & STRATEGY
BY CRAFTING PERSONALIZED AND VISUALLY APPEALING CAMPAIGNS, AUDIENCES ARE DIRECTLY ENGAGED, INFORMED, AND CONNECTED WITH THE BRAND.
CONSTRUCTED WITH A FOCUS ON INCREASING BRAND AWARENESS, CLIENT AND CUSTOMER ENGAGEMENT, AND REVENUE.
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BLUE HERON
RV PARK [2021]
A HOSPITALITY & RECREATIONAL COMPANY
BRAND IDENTITY, LOGO DESIGN, MARKETING STRATEGY, MOCK-UPS, ILLUSTRATIONS, ADVERTISEMENTS, AND WEB DESIGN.
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A BOLD AND POWERFUL DEEP BLUE EMANATING THE SENSE OF CALMNESS AND ABUNDANCE OF WATER.
CHOSEN TO EXUDE THE SENTIMENTS OF THE PHYSICAL LOCATION OF THE PARK: TRANQUIL, RADIANT,
AND EARTHLY.
THE CHALLENGE WAS TO CREATE STRIKING AND EYE-CATCHING GRAPHICS THAT NOT ONLY CAPTURED THE ESSENCE OF THE PARK BUT ALSO DEMONSTRATED THE COMPREHENSIBLE STRATEGIC APPROACH OF THE CHOSEN VISUAL SYMBOLS.
POSTCARDS WERE CAREFULLY CURATED AND SELECTED AS THE IDEAL MARKETING STRATEGY. BY CAPTURING THE ESSENCE OF THE PARK'S NATURAL BEAUTY AND INCREDIBLE INTERACTIONS WITH WILD HORSES, THESE POSTCARDS EVOKE A SENSE OF WONDER AND AWE. BY DISTRIBUTING POSTCARDS AS SOUVENIRS, THIS UNIQUE MARKETING STRATEGY ENSURES GUESTS LEAVE WITH NOT ONLY BEAUTIFUL MEMORIES BUT ALSO A TANGIBLE LINK TO THEIR TIME SPENT AT THE PARK. THE POWER OF THESE CARDS LIES IN THEIR ABILITY TO TRANSPORT INDIVIDUALS BACK TO THE BREATHTAKING LANDSCAPES, THE CLOSE ENCOUNTERS WITH WILDLIFE, AND THE TREASURED MOMENTS OF JOY, MAKING THEM AN UNFORGETTABLE MEMENTO OF THE PARK AND THE COMPANY'S IDENTITY.
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INFORMATIVE AND
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VIEW FULL WEBSITE DESIGN: BLUE HERON RV PARK
THESE SOCIAL MEDIA ADVERTISEMENTS ARE DISTINCT, ON-BRAND, EASY TO READ, INFORMATIVE, AND AESTHETICLY PLEASING; DRAWING TARGETED AUDIENCES IN WHILE INCREASING BRAND IDENTITY, WEBSITE TRACTION, AND BOOKING NUMBERS.
/ ADVERTISEMENTS
/ ADVERTISEMENTS
THIS FLASH SALE GIF AD GRABS ATTENTION WITH CREATIVE FLAIR AND BRAND CONSISTENCY, DRIVING TRAFFIC AND QUICK BOOKINGS WHILE BOOSTING AWARENESS.
THE ANIMATED BUTTON SHOWCASES A SNOW COVERED BUTTON COMPLIMENTING THE AD, WHILE REVEALING A PLAYFUL SNOWMAN WHO WAVES, ENTICING USERS TO CLICK FOR AN EXCLUSIVE WINTER FLASH SALE—AN IRRESISTIBLE DETAIL THAT CREATES A FUN CALL TO ACTION.
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SAN FRANCISCO
BROADWAY [2021]
A PERFORMING ARTS COMPANY.
CAPTSONE PROJECT: PRINT DESIGN AND MOCK-UPS
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SAN FRANCISCO BROADWAY IS A PROMINENT THEATRE COMPANY WITH A RICH HISTORY AND AN OUTSTANDING REPUTATION CATERING TO A DIVERSE RANGE OF AUDIENCES. FROM CLASSICAL MUSICALS TO CUTTING-EDGE PLAYS, SF BROADWAY BRINGS THE MAGIC OF THEATRE TO LIFE. THIS BACKGROUND IS CRUCIAL WHEN CREATING PRINT AND MERCHANDISE DESIGNS, AS IT MUST PORTRAY THE ESSENCE OF THE COMPANY'S SHOWS. THE GOAL OF THESE DESIGNS WAS TO CREATE
ON-BRAND MATERIALS THAT NOT ONLY RESONATE WITH THE AUDIENCE BUT ALSO CAN BE UTILIZED FOR PROMOTIONAL PURPOSES. THE DESIGNS AIM TO ENTICE THEATRE ENTHUSIASTS AND LEAVE A LASTING IMPRESSION, WHETHER EVOKED IN THE HEART OR THROUGH TANGIBLE PRODUCTS.
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